?Contents
 Unit 1 What’s the Business for?
 Unit 2 Company Organization
 Unit 3 Establishing Business Relations
 Unit 4 Business Communication
 Unit 5 Customer Service
 Unit 6 How to Win over Customers
 Unit 7 Human Resources
 Unit 8 Corporate Culture
 Unit 9 Marketing
 Unit 10 Product and Price
 Unit 11 Business Repert
 Unit 12 International Trade
 Unit 13 Technology and Change
 Unit 14 Banking
 Unit 15 Electronic Business
 Unit 16 Winning Strategies
 Appendix Glossary